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THE
HAPPIEST MEAL
Client
Team Members
McDonald's
Despite being one of the most popular fast-food restaurant chains in the world, McDonald’s hasn’t been tried by many people. Those like kids who are too young to eat out, parents who are too strict about their kids’ diets, healthy people who never know what cheat meal is, or ones who migrated from countries where the brand comes and goes or has not even set its foot on the market. The Happiest Meal is for them, McDonald's first-timers. A box that contains the all-time McDonald’s favourites. That’s not only just the food.
Campaign's Key Visuals
Positioning McDonald's as iconic and classic through its most well-known food items and most nostalgic toys that first-timers should try.
Social Media
Capture McDonald's first-time experience through real-life stories, reactions, and expressions.
The Happiest Meal
Microsite
Hosting for a limited time, the most beloved toys ever launched for the happy meal that people can get and add to their happiest meal box, thus enhancing McDonald's first taste experience!
Digital Ads
Reach out to the audience and communicate the message in the digital environment through simplified versions of the key visuals.
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